Itai Franco /

The Tale of the Upturned Burger


They say life is full of surprises and that's definitely been the case for me. I never expected to end up as a UX designer, but then again, I never realised that I was eating hamburgers “incorrectly”. Without me knowing it, my journey into UX design started in high school on a particularly boring Saturday evening. Whilst out with my friends, they began to take notice of how I picked up and ate my burger; supposedly it was upside down, but to me it was not just logical, it was natural. Picking up the burger with my thumbs on top was more ergonomic, leading to  less strain on my forearms and creating a natural arching motion towards my first delectable bite. For my friends, this was a game-changer (although they still like to take the piss). 



Turns out i’m not alone in how I eat a burger! Thanks Daniel Wilson for backing up my extensive research.

That's when I realized that sometimes the smallest changes can make the biggest impact. I later discovered that by understanding the user's perspective, I could create experiences that are not only functional but also delightful. Cue my entrance into the wide world of UX design. 


I’m a Multipotentialite with a passion for creativity in all its forms who draws inspiration from all of my life’s experiences. As a musician (check out me playing below!), I find rhythm and harmony in design. As a film enthusiast, I bring a unique perspective to storytelling in the digital world. Having lived in three different countries, what really sets me apart is my insatiable wanderlust and love of nature, allowing me to immerse myself in the diversity of human experiences and gain a fresh perspective on the world. This has given me invaluable insight into the complexities of human behaviour and has honed my ability to understand and design for a wide range of user experiences.


So, now I channel my love for upside down hamburgers into creating intuitive and user-friendly digital experiences. I believe that even the simplest of designs can have a profound impact on people's lives. So, if you ever need someone to flip your world upside down (figuratively speaking), I'm your guy.